get close. measure. iterate.
unknown to understood.
insight to impact.
hi. iām brad. šš»
i build customer-centric systems that help organizations move faster, make better decisions, and solve the problems that matter most.
about
i believe that the best experiences are possible when the gaps between those who build products and those who use them are closed.
i've spent 20+ years across content, research, design, and leadership developing systems that close that gap: research operations that scale, design systems that create consistency, measurement frameworks that drive decisions, and teams that stay curious and move fast.
currently leading research and design operations at Amazon.
case studies
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defining customers
identifying attitudes and behaviors to map gaps and prioritize roadmaps
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measuring outcomes
building a measurement framework to empower product decisions at all levels
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growing ownership
entrenching skillsets that enable individual agency and ownership